When you're finished writing your nonfiction book, you may be happy to have completed it and excited to share it with readers. If you're self-publishing for the first time, your happiness may fade as it seems no one is visiting your site or buying your book. If you want to rev things up, news outlets in the area can help; try these PR and marketing tips.
Seek News Outlet Interviews
News outlets reach thousands of people each day in their homes, on their car radios and on their computers. Hooking up with the right news outlets to bring your story to the public is one of the first things you should be attempting once your book is ready.
As someone who has written a book on something that affects news consumers, any outlet may be willing to interview you. The key is to give them good reasons to do so. Assemble a media kit that contains a press release about the book, a short biography and other information about your work. You may also include a letter about what you would like to speak to them about during an interview.
Smaller news outlets may be best to start with. For example, if you know that many in your state are trying to lose weight and you've written about the subject, contact a college or local radio station to talk about the subject. Smaller outlets are sometimes more eager to interview local talent and want to fill their airtime with topics that mean something to their listeners or viewers. As you assemble a list of outlets that you've already talked with, you may get attention from larger outlets with even more viewers or listeners.
Write for Print News Outlets
Radio, television and internet interviews aren't the only way to share your book. Now that you've written extensively about a topic, you can keep writing about it for print news outlets. Local magazines and area newsletters are always looking for work, and if you're able to put together a few articles about your book subject, you can submit them with a blurb about your book and how to purchase it. For instance, if you have written a book about investments, you might contact a few local banks and ask if you can write about the topic for their monthly newsletters.
By working with news outlets, your message can be amplified and you may soon see higher site traffic numbers and more sales. Check out sites like awakeningnews.ca and talk with other writers about more ways to expand your reach.