Carving out a niche in today's saturated market can be a challenge for small business owners. In order to make a lasting impression on consumers that are flooded with information on a daily basis, business owners need to find unique and creative ways to market their company. Using personalized water bottles can be a simple and effective way to make your company more memorable.
Here are three tips you can use to successfully personalize water bottle labels on behalf of your small company in the future.
1. Include color on your label's design.
In order to attract that attention of consumers, you need to use a vibrant color scheme to help convey your marketing message via the labels on water bottles. By using colors like red or blue that can draw the eye of a consumer, you ensure that the public will be thinking of your company when hydrating themselves.
Getting your marketing message noticed is the most important step when it comes to promoting your company with custom water bottle labels, and using bright colors to draw customers in will help your company get the attention it deserves.
2. Be sure to print on plastic.
When it comes to selecting the materials that you will use to print your personalized water bottle labels, you should only work with plastic. Although paper may be a more affordable option, the ink printed on paper labels can begin to smear when the water bottle starts to sweat. This smearing will render your marketing message unreadable, eliminating any potential profit that could come from a personalized water bottle label.
By choosing to print your labels on plastic, you ensure that the message you are trying to convey will not be damaged in any way when the exterior of the water bottle the label is on becomes moist.
3. Make sure your labels will fit.
If you are planning to affix your custom labels personally to existing water bottles, it is important that you purchase an inventory of water bottles prior to printing any labels. Measuring the circumference of the water bottle is a critical step when it comes to ordering custom labels that will fit properly.
If you already have an inventory of water bottles available when you are working to design your company's personalized labels, you can guarantee that the labels you end up with will be the right size.
Using personalized water bottle labels to market your company can be extremely effective if you remember to use bright colors in the label's design, print the label on plastic, and measure to ensure the label you design will fit your desired water bottles. Contact a company like Great Canadian Water Company to learn more.