Are you happy about having the grand opening for your new store? If the opening day is still weeks away, you might want to start doing some promoting to ensure that a satisfactory amount of people will show up. Promoting your business can be done in several ways, as long as you are willing to make an investment in the cause. When you invest in promotional materials, think of the effect that it will have for your store on a long-term basis as well. Take a look at the tips in this article for some guidance on promoting your new store.
1. Invest in a Few Custom Feather Flags
If you want to promote your store on a long-term basis, consider getting custom feather flags for the exterior of the store. You can invest in several of the flags and align them along the edge of your landscape for people to see. The content that is printed on the flags will be completely up to you. For instance, you can opt for getting a few of the flags with just your business name and logo on them. You can also get flags that are printed with words to let people know that you are having a grand opening. Contact a company like Balloon Boys to learn more.
2. Put a Large Banner on the Outside of the Building
You can purchase a banner in numerous sizes to meet your promotional needs. Being that you are having a grand opening, it is a good idea to invest in an oversize banner that can be hung on the exterior of your store. You might want to opt for a vinyl banner if you intend on leaving it hanging for a long time. The reason why is because vinyl is one of the most ideal banner materials for staying in good condition when exposed to outside elements. You can count on the content to stay vibrant for a long time, unlike with banner materials that lead to the content fading fast from rainwater and ultraviolet radiation exposure.
3. Place a Circular in the Local Newspaper
A good way to reach a large amount of people to inform them about the grand opening of your store is through placing a circular in the local newspaper. Basically, a circular is simply a paper advertisement. The great thing is that a circular can be customized any way that you desire to draw the attention of potential customers. Make sure your store location is printed on the circulars, as well as the sales that you will be having on grand opening day.