Your trade show booth is more than just a reflection of your business. It will be your workstation for the duration of the show. Therefore, it is important to consider not only your brand but your work environment. Here are some factors you should consider in designing your booth.
Although the overall aesthetic of your booth is important, the functionality of it is even more crucial. Without a booth that is able to meet your needs and that of the prospects, you could miss out on an opportunity to make the most of the trade show.
Before starting your design, take the time to list the different functions your booth needs to fulfill. For instance, if you want to sit down and consult with prospects during the exhibition, you will need a space that is setup for doing so. If you are handing out samples of your product or demonstrating it, there needs to be an area for that.
Once you have your list in hand, you can start to imagine how you can fit the various functional needs into the space that you have. Remember, you want to make the most of the space without it appearing to be cramped. If it looks cramped, it might be time to reconsider your needs and make revisions.
After tackling the issue of functionality, turn your attention to the graphics. Graphics are what brings the prospects to your booth. You only have a few seconds to catch the attention of prospects and if your display blends into the background, you could lose out.
Ideally, you should work with a professional designer to create your display. However, if you are working on it yourself, there are a few things to keep in mind. For instance, the graphics you choose need to complement your brand and not clash with it.
You also should consider taking advantage of 3-D technology. Your competitors will undoubtedly do so and you want to remain competitive at the show. Your graphics need to be designed at least a month before the show. You need to have time to make changes and corrections, if necessary.
To avoid a trade show booth design disaster, consider consulting with professionals. They can help you determine everything from the functionality of the booth to the graphics you use. You can even learn about other steps you can take to stand out from your competitors. Contact a company like Arc and Co. to learn more.